Inside “Adventures of True Charm”: Building an AI Agency in Public

Go behind the scenes of The True Edit diaries and see how True Charm is documenting its journey into the virtual influencer industry.

Most agencies hide their process; True Charm Models turns it into a live case study. The “Adventures of True Charm” diaries document the wins, misses, and lessons learned while building a luxury AI model agency in real time.

Key sections:

• Why The True Edit exists: learn with us, not just from us​
• Types of stories shared: campaigns, experiments, and reflections
• How founders, CMOs, and creators can use these diaries as a playbook
• Ideas for future diary entries brands would want to see